Burrp! is an online service for reviewing restaurants, bars, cafes etc… from your local neighborhood. The idea was given birth when five of the founding members travelled to Mumbai, India and had a tough time fniding good places to hangout.
The service was luanched in alpha(‘Ka’ as they called it!) late July. I have had a chance to review the service at that moment, but didnt have much to review earlier. Now the service has gone live for Mumbai here. Its a neat way allowing users to add their favorite place under burrp and write a nice review about the ups of the place. Users can also upload photos of the place they are reviewing and burrp! does a nice job in showing up the images.
User interface is neat and non-cluttered. The pages transition nicely giving the service a faster feel to it. By the time I was in for a review, I see lots of people signing on for writing their own reviews of their favorite places in Mumbai. One thing I could not figure out was the ‘Add a Establishment’. I tried adding an establishment to the system, but once I was done adding the establishment details, it prompted me to upload a picture of the place. I didnt have one, so I was looking for a cancel option. I was not able to find one, and then didnt have a clue to go back to my establishment. Maybe this is not a public feature, as it would cause a flood of establishments being added, or the establishment is kept in buffer for moderation before it shown up under the system. I am sure I am missing something there. If anyone from the team is reading this, please leave a comment.
Overall, I see the service providing a nice way to find better places to spend your evenings at. Expanding this to other cities in India and eventually other countries is I am sure, certainly on the plates of the team @ burrp!
I am not sure how the service will be monetized, but I guess once it gains a momentum, establishments can pay a little fees to be listed and reviewed by a in-house burrp(er). Another way I can think of is integrating some discount coupons in the search mechanism. The way I would see it work is if you arrive at a particular establishment via their tag search mechanism, the user would be given a X% discount coupon to be used at the establishment. I am sure the establishments wont mind giving the small discount, especially when they have customers coming in from a search result.
All in all, I am certainly checking them out in near future, and absolutely before I travel to Mumbai! As the team at burrp! says, Onwards and Upwards!