CRM for small business’

37Signals announced in late December about an upcoming offering in their existing suite of fine products.

I am sure the product would follow the neat UI guidelines 37Signals have been following on their existing products. For small business’ I completely agree here that most of the CRM solutions for them are too enterprise’ish, and hence are an overkill for them to deploy these solutions.

As a step towards bringing applications and solutions to web, this would help start with small business’ where the solution can be utilized with minimal footprint and less overheads of infrastructure and deployment. This would be different from ASP model in the past as this would be a complete web app, instead of individual customer facing and support facing applications.

What I would like to see in the application for these business’ is a neat way to migrate their existing data into Sunrise. The historical data is valuable in CRM domain, and if once that is in Sunrise, there is no stopping.

The application code named Sunrise would be launched at Getting Real Workshop, to be held on 27th January 2006 in Chicago. At the moment the workshop seems to be sold out and I guess I am not gonna be there. Unless I get lucky.

Cant wait to review Sunrise.

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