Emergintex

Google. Google Analytics. One more feather in the hat for Google. Analytics is a perfect wrap-up on AdSense and AdWords after Google aquired Urchin (now redirects to Google Analytics) in March. Its a wrap up in style. Starting as a paid service Goolgle first lowered the fees, and now its totally free (almost). Analytics aims at providing you will all the information you want to see about your web site performance, top clicked links, identify the links which are there & you thought are nice to haves but now you know that hardly anyone clicks through it.

Registration and hook-up is simple. Best part is the reporting. Reports start with a ‘Executinve Sumamry’ which in a single dashboard lets you know 4 major datapoints: Total # of visits, # of first time visits & returning visits, cities from where you recieve maximum traffic & your top referral sources.

The dashboard itself is presented in Flash, so UI is slick and neat, complete with a world map to show top cities providing maximum traffic to your site. Apart from the Executive dashboard, you have options to view Conversion Summary, Marketing Summary (keyword and campaign performance), Content Summary, Geo Map overlay (volume of visitors coming from locations around the world). The map points/locations are drill-down in nature, so you can drill down on to a location to see specifics of traffic from that location.

At the end you have Site Overlay report. This is a cool hook into your web site, shown in a frame. The hook processes each link on the page & provides a small information box below the links, which have statistics on that particular link.

As claimed on the site, your report data takes upto 12 hrs to pour in. I signed up and havent heard anything yet, but again its not 12 hrs yet! )
The above example I am sure would let the web admins and designers know a lot about the performance of their site/pages. This is one nice execution by Google. Once Again.

UPDATE: My reports are now available on Analytics. One thing missing though is the Site Overlay report.

Technorati tags: analytics,Google,statistics

This entry was posted on Monday, November 14th, 2005 at 11:27 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.